Profile picture of Catherine Aygen
Catherine Aygen
Consultante Formatrice & Coach en Prise de Parole en Anglais | Dirigeante d’A Star Formation (Qualiopi) | Top 3 européen de discours improvisé | Appli IA d’analyse de discours
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October 17, 2025
Je suis certaine que tout le monde connaît l'importance du #storytelling pour rendre vos prises de parole en public plus marquantes. Mais utilisez-vous vraiment cette technique ? Dans mes formations et mes coachings en prise de parole en public en #anglais, je rencontre trop de personnes comme Philippe : il comprend l'intérêt du storytelling, il le pratique pendant ses formations, mais lorsqu'il s'agit de l'utiliser dans un contexte professionnel concret...il ne le fait pas. Cependant, lorsque j'ai demandé à Philippe de me citer les meilleurs orateurs qu'il connaît dans son entreprise, il m'a parlé du big boss, qui est storyteller par excellence. Dans l'article d'aujourd'hui, je parle de la science du storytelling et des raisons pour lesquelles trop peu de gens l'utilisent. (𝘊'𝘦𝘴𝘵 𝘦𝘯 𝘢𝘯𝘨𝘭𝘢𝘪𝘴, 𝘦𝘵 𝘴𝘪 𝘷𝘰𝘶𝘴 𝘱𝘳é𝘧é𝘳𝘦𝘻 𝘭𝘦 𝘭𝘪𝘳𝘦 𝘦𝘯 𝘧𝘳𝘢𝘯ç𝘢𝘪𝘴, 𝘫𝘦 𝘷𝘰𝘶𝘴 𝘢𝘪 𝘮𝘪𝘴 𝘭𝘦 𝘭𝘪𝘦𝘯 𝘥𝘢𝘯𝘴 𝘭'𝘢𝘳𝘵𝘪𝘤𝘭𝘦.) Et vous ? Do you like storytelling? #prisedeparoleenpublic
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October 17, 2025
Discussion about this post
Profile picture of Siham NKL
Siham NKL
Talkenglishbysiham / J’aide les francais à remplacer leur “anglais français” par un vrai anglais — pour décrocher de meilleurs emplois, saisir plus d’opportunités et créer des relations plus solides.
24 days ago
Steve Jobs savait bien l’utiliser le storytelling
Profile picture of Béatrice Bretegnier
Béatrice Bretegnier
Consultante Diversité & Inclusion : Formations, ateliers, conférences (digital & présentiel) - Coprésidente ANDRH Côte d’Azur - Fondatrice B2B consulting RH 🔺 ENSEMBLE, METTONS LA DIVERSITE & L’INCLUSION EN ACTION ! 🔺
26 days ago
Et le storytelling, c'est ton truc, Catherine ! 😊
Last week I had one of the scariest experiences of my life. I was flying back from Amsterdam to Nice after the Toastmasters international conference. Everything was as usual, until the pilot announced, “We’re going back to Amsterdam.” Everyone in the plane groaned. But then he added, “There’s an electrical fault which has affected the brakes and we don’t know if the back up braking system has been affected or not. We need to go back to Amsterdam to land on the longest runway possible. The crew will now prepare you for an emergency landing in 30 minutes.” The worst thing was that I could hear in the pilot’s voice that he was stressed. I looked at the crew’s faces and although they were calm, their faces showed that they were scared. The next 30 minutes were spent practising the brace position, removing all jewellery, glasses, tightening our seatbelts, learning how to open the emergency doors. We were told to study the safety card, which everyone did more intently than ever before! And like most of the other people on the plane, I was quietly worrying that we’d crash at the end of the runway and perhaps this was how I was going to die. We landed in brace position, with the crew shouting “brace for landing”. Luckily the emergency brakes worked 😅 If you’re expecting me to tell you that I have now changed my life for the better and I’m giving everything up to become a life coach… …I’m not 😆 I did say to myself, “Only trains from now on”, but I still had to get home and that involved two flights the next day. What I did realise was sometimes you have to give up control and put yourself in the hands of people who are trained for this. Also that after we landed, all the passengers were talking to each other, everyone was friendly and helpful. And when I saw some of my fellow passengers the next day, it’s like we were friends, bonded by this experience. And that made me think, why can’t we always create these human connections, even when we’re not in such an emotionally charged situation? So that is my resolution from this experience: make more human connections with everyone around me. (Photo taken from my flight home the next day: I’ve never been so happy to see the Îles Lerins 😁)
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May 19, 2025