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Catherine Aygen
Consultante Formatrice & Coach en Prise de Parole en Anglais | Dirigeante d’A Star Formation (Qualiopi) | Top 3 européen de discours improvisé | Appli IA d’analyse de discours
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September 30, 2025
J'entends tellement de mythes et d'idées reçues sur l'anglais que j'ai décidé de créer une série pour les démystifier : 𝗠𝘆𝘁𝗵𝗲 𝗻° 𝟭 𝘀𝘂𝗿 𝗹𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝗻 𝗮𝗻𝗴𝗹𝗮𝗶𝘀 : « Pour convaincre votre public, il suffit de traduire votre texte français en anglais. » ❌ Faux. Comme le dit très souvent mon amie Christina Rebuffet-Broadus 🇺🇸, experte du marché américain : le style de communication français ne peut pas être transposé tel quel en anglais. 👉 En #anglais, l'impact vient avant tout d'un message clair : énoncez votre idée principale 𝒅è𝒔 𝒍𝒆 𝒅é𝒃𝒖𝒕, avant d'ajouter une explication ou un raisonnement. 𝗧𝗿𝗼𝗽 𝗱𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝗲 𝗼𝘂 𝗱'𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗴é𝗻é𝗿𝗮𝗹𝗲𝘀 𝗮𝘃𝗮𝗻𝘁 𝗱'𝗲𝗻 𝘃𝗲𝗻𝗶𝗿 à 𝗹'𝗶𝗱é𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹𝗲 𝗳𝗲𝗿𝗮 𝗽𝗲𝗿𝗱𝗿𝗲 𝘁𝗼𝘂𝘁 𝗶𝗻𝘁é𝗿ê𝘁 à 𝘃𝗼𝘁𝗿𝗲 𝗽𝘂𝗯𝗹𝗶𝗰.. C'est exactement ce sur quoi je travaille dans mes sessions de #formation collective sur la prise de parole sans préparation, par exemple avec les « SEXI arguments » (No, not sexy: it stands for State – Explain – Illustrate) La prochaine fois que vous rédigerez un e-mail ou préparerez une présentation en anglais, vérifiez simplement : are you going straight to the point ? ________ Je suis Catherine et l'une de mes activités consiste à animer des formations collectives en entreprise sur des sujets auxquels les francophones sont souvent confrontés : la prise de parole en public en anglais, convaincre un auditoire anglophone ou la prise de parole sans préparation. 𝗣𝗿𝗲𝗻𝗲𝘇 𝗿𝗲𝗻𝗱𝗲𝘇-𝘃𝗼𝘂𝘀 𝗮𝘃𝗲𝗰 𝗺𝗼𝗶 𝗲𝘁 𝗱𝗶𝘀𝗰𝘂𝘁𝗼𝗻𝘀-𝗲𝗻 ! #prisedeparoleenpublic
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15 Likes
September 30, 2025
Discussion about this post
Profile picture of Vanessa BEAUDOIN 🎤👏
Vanessa BEAUDOIN 🎤👏
🎏 Formatrice en prise de parole et image de soi, pour vous aider, une fois dans le grand bain, à vous sentir comme un poisson dans l'eau 🐠 Formatrice / Facilitatrice / Conférencière / Humoriste.
1 month ago
elle est top ta métaphore
Profile picture of Christina Rebuffet-Broadus 🇺🇸
Christina Rebuffet-Broadus 🇺🇸
Co-fondatrice Go ABM | Conception et déploiement de stratégies d’Account-Based Marketing pour PME B2B : cibler mieux et vendre plus tout en mobilisant moins de ressources.
1 month ago
Merci pour la mention, Catherine Aygen !! Excellent message que tu fais passer ici ! Quant à la traduction tout simple, encore pire que "ça ne suffit pas", ça peut carrément donner une mauvaise image ou communiquer mal son impact.
Last week I had one of the scariest experiences of my life. I was flying back from Amsterdam to Nice after the Toastmasters international conference. Everything was as usual, until the pilot announced, “We’re going back to Amsterdam.” Everyone in the plane groaned. But then he added, “There’s an electrical fault which has affected the brakes and we don’t know if the back up braking system has been affected or not. We need to go back to Amsterdam to land on the longest runway possible. The crew will now prepare you for an emergency landing in 30 minutes.” The worst thing was that I could hear in the pilot’s voice that he was stressed. I looked at the crew’s faces and although they were calm, their faces showed that they were scared. The next 30 minutes were spent practising the brace position, removing all jewellery, glasses, tightening our seatbelts, learning how to open the emergency doors. We were told to study the safety card, which everyone did more intently than ever before! And like most of the other people on the plane, I was quietly worrying that we’d crash at the end of the runway and perhaps this was how I was going to die. We landed in brace position, with the crew shouting “brace for landing”. Luckily the emergency brakes worked 😅 If you’re expecting me to tell you that I have now changed my life for the better and I’m giving everything up to become a life coach… …I’m not 😆 I did say to myself, “Only trains from now on”, but I still had to get home and that involved two flights the next day. What I did realise was sometimes you have to give up control and put yourself in the hands of people who are trained for this. Also that after we landed, all the passengers were talking to each other, everyone was friendly and helpful. And when I saw some of my fellow passengers the next day, it’s like we were friends, bonded by this experience. And that made me think, why can’t we always create these human connections, even when we’re not in such an emotionally charged situation? So that is my resolution from this experience: make more human connections with everyone around me. (Photo taken from my flight home the next day: I’ve never been so happy to see the Îles Lerins 😁)
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May 19, 2025