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Catherine Aygen
Consultante Formatrice & Coach en Prise de Parole en Anglais | Dirigeante d’A Star Formation (Qualiopi) | Top 3 européen de discours improvisé | Appli IA d’analyse de discours
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February 11, 2025
Lorsque vous vous adressez à un nouveau client, il faut d'abord établir votre crédibilité en expliquant votre parcours. 𝘊'𝘦𝘴𝘵 𝘣𝘪𝘦𝘯 ç𝘢 ? Hmm...certainement pas pour un public anglophone 😰 Imaginons que vous commenciez votre présentation par une minute et demie sur votre parcours, vous risquez de perdre tout de suite votre auditoire : il pensera au déjeuner, à la réunion qui suit la vôtre... à l'oiseau qui passe par la fenêtre... 🦜 En neuromarketing, on parle de 𝗽𝗮𝗶𝗻 - 𝗴𝗮𝗶𝗻 - 𝗰𝗹𝗮𝗶𝗺. 👉 En d'autres termes, commencez par parler à votre public en lui montrant que vous comprenez ses problèmes. C'est un fait que votre public est plus intéressé par lui-même que par vous (sorry, c'est la nature humaine 😅), alors utilisez-le ! ________________ Si vous n'êtes pas sûr de savoir comment le faire avec impact en #anglais, prenez rdv pour une consultation avec moi - lien dans ma bio.
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February 11, 2025
Last week I had one of the scariest experiences of my life. I was flying back from Amsterdam to Nice after the Toastmasters international conference. Everything was as usual, until the pilot announced, “We’re going back to Amsterdam.” Everyone in the plane groaned. But then he added, “There’s an electrical fault which has affected the brakes and we don’t know if the back up braking system has been affected or not. We need to go back to Amsterdam to land on the longest runway possible. The crew will now prepare you for an emergency landing in 30 minutes.” The worst thing was that I could hear in the pilot’s voice that he was stressed. I looked at the crew’s faces and although they were calm, their faces showed that they were scared. The next 30 minutes were spent practising the brace position, removing all jewellery, glasses, tightening our seatbelts, learning how to open the emergency doors. We were told to study the safety card, which everyone did more intently than ever before! And like most of the other people on the plane, I was quietly worrying that we’d crash at the end of the runway and perhaps this was how I was going to die. We landed in brace position, with the crew shouting “brace for landing”. Luckily the emergency brakes worked 😅 If you’re expecting me to tell you that I have now changed my life for the better and I’m giving everything up to become a life coach… …I’m not 😆 I did say to myself, “Only trains from now on”, but I still had to get home and that involved two flights the next day. What I did realise was sometimes you have to give up control and put yourself in the hands of people who are trained for this. Also that after we landed, all the passengers were talking to each other, everyone was friendly and helpful. And when I saw some of my fellow passengers the next day, it’s like we were friends, bonded by this experience. And that made me think, why can’t we always create these human connections, even when we’re not in such an emotionally charged situation? So that is my resolution from this experience: make more human connections with everyone around me. (Photo taken from my flight home the next day: I’ve never been so happy to see the Îles Lerins 😁)
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May 19, 2025